Award-winning English learning platform gets design makeover and improved features
Bangkok – 20th June, 2023 — US-based NYC English LLC unveiled a major upgrade to its award-winning English language learning software NYC English 3.0 at a launch event in Bangkok hosted by SE-ED Academy on 20th June 2023, attended by VIP guests from Thailand’s public education sector.
NYC English 3.0 uses videos, technology, and a unique program to teach all 6 skills needed to be confident and fluent in English: speaking, listening comprehension, pronunciation, reading, writing, and grammar, with an emphasis on conversational English.
In his opening remarks, Khun Rungkan Paisitpanichtrakul, Managing Director of SE-ED said: “As recognised leaders in the field of education, SE-ED Academy and NYC English are committed to bringing new technology and innovation to the development of English learning skills. The software package behind NYC English Version 3.0 bundles all 6 pedagogic skills within a single platform, improving access and convenience which enhances the learning experience.”
The upgraded product is more immersive, with updated graphics, intuitive navigation, and more English words and phrases translated into the learner’s native language. Real-time progress is easier to visualize and video-content has been enhanced.
Founder and President of NYC English LLC, Mark Emerson said: “Our aim is always to produce a pedagogically best-in-class product and keep a step ahead. NYC English version 3.0 will make learning the language a highly engaging experience. For anyone who wants to communicate in English with fluency and confidence, there is no better app than our new NYC English 3.0”
NYC English’s scientifically-proven instructional design and multiple features provide a content rich learning experience unlike any other. Its three levels – Beginner, Intermediate, and Advanced – are divided into 30 Themes, delivering over 900 practice exercises, 10,000 phrases, and 600 videos of real-life conversations and explanations. And for ease of understanding, every line is translated into the learner’s native language at the click of a button.
The new design was developed by Digital Creative Agency, Pimclick, with the software being implemented by a preferred Microsoft partner, Vidyatech Solutions Pvt Ltd.
Thomas Irle, SVP Business Development at NYC English LLC, commented: “We are delighted to officially launch in Thailand. Our long-standing distribution relationship with SE-ED has helped the development of an integrated regional approach to the design, development and distribution for NYC English 3.0, streamlining our go-to-market strategy and ensuring project deadlines and objectives were met.”
VIP guests attending the Thailand launch included the Director of the Thai National Library, Khun Nawarat Panyangam; Khun Taphanut Udomsee and Khun Thanapawat Thang-On representing the Office of the Basic Education Commission (OBEC) in the Bureau of Education Innovation Development; Dr. Chanvej Boonpraderm from the Office of Vocational Education Commission; Dr. Witchet Kasemsap and Dr. Chakrit Phungam representing the Human Capital Excellence
Center; Khun Wanwichit Buranasittiporn from Kru Tono TOEIC 990; and Khun Adhitya Thiandamrong for the International Youth Robot Competition,
VIP guests also included NYC English LLC business partners Larry Kessler, President & CEO of Elernity, and KH Law, CEO of Sasbadi Holdings (Malaysia).
NYC English 3.0 is now available at Beginner and Intermediate Levels for Thai and Spanish speakers, with the Advanced Level coming soon. In the next few months, this new version will also be rolled out for Indonesian, Vietnamese, Myanmar, Malay, Khmer, Tagalog, Japanese, Korean, Chinese, Hindi, Bengali, Sinhala, Arabic, French, and Portuguese language speakers.
Note to Editors:
1. Event Photos, Product Screenshots and captions attached below in the file 2. Links to short videos played at the event below (available as B-roll)
• Video “The Answer”: https://www.youtube.com/watch?v=CJ47QS1Vauo&t=4s • Video of Thai Customer Comments: https://www.youtube.com/watch?v=7U6qV7Dsg-c 3. Website: www.nycenglish.nyc
About NYC English LLC
NYC English is a US-based industry leader in the fast-growing market of conversational English through technology-based products that are easy-to-use, anytime, anywhere, and on any device.
Our purpose is to open the world to people through English: empowering them, connecting them, and giving them the language skills and confidence to thrive in their careers and social life.
Our products combine our pedagogical know-how with technology to teach all six language skills in depth: reading, writing, grammar, speaking, pronunciation, and listening comprehension, with an emphasis on speaking and listening.
NYC English is currently distributed in 8 markets, including the Americas (USA, Mexico, and Colombia), India, China, Thailand, Malaysia, Indonesia, Mideast (UAE, Saudi-Arabia, Oman, Bahrain, and Egypt) with another 8 distribution agreements under negotiation.
Through our network we are building a substantial user and subscriber base in partnership with large scale operators, such as educational on- and off-line publishers, cable providers, and telecoms platforms. In addition we are making NYC English 3.0 available for purchase on AppStore and Google Play.
SE-Education or “SE-ED” was founded 49 years ago (1974) by a group of engineering students, with passion to operate a business that facilitates the learning and education of Thai people.
SE-ED seeks to do business in the areas that promote education for knowledge that is necessary to the development of the nation. Ultimately, we would like to be an inspiration to anyone and encourage a reading culture in Thai society.